The Global Market for Organic Hair Care Products Is
Expected To Reach USD 4,956.8 Million in 2022, Growing At A CAGR Of 10.0% from
2015 To 2022
The global
market for organic hair care products witness growth on the back of rising
health awareness among the consumer and availability of the products on various
distribution channels. In addition, availability of the products in convenient
size and packaging is another factor contributing towards the market growth.
But, due short shelf life of the organic products and higher prices are the
major factors restraining the market growth. However, in future rising demand
from the end user segment and increasing income of the emerging economies will
be the two major factors which will drive growth.
Browse full report at (Organic Hair Care Market -
Size, Share, Growth, Trends and Segment Forecasts to 2022): http://www.credenceresearch.com/report/organic-hair-care-market
By product
type, shampoo segments accounts for more than 35% share of the pie in 2014. It
is also projected to maintain its dominance during the forecast period. In
2014, salon products and styling agent’s accounts for 10.0% and 14.9% share of
the pie respectively. But in future salon products is projected to lose out
some of its share. Hair colorants segment is projected to grow at a highest
rate of 10.2% during the forecast period of 2015 to 2022.
In 2014, by
geography, North America and Europe together accounts for major chunk of the
pie. These two economies are projected to account for more than 60% share of
the pie in 2014 and are also projected to maintain their dominance during the
forecast period. The U.S. is the largest market for organic hair care products
worldwide. It is expected to grow at a rate of 10.2% from 2015 to 2022.
Availability of the products, new products launches and presence of the
multinationals are the factors contributing towards the market growth. On the
other hand, Asia Pacific and RoW are the regions projected to grow at the
fastest rate during the forecast period. Both, these economies are projected to
witness double digit growth rate from 2015 to 2022.
In Asia
Pacific, India, China, South Korea are the major contributors towards the
market growth. Increasing health concerns, rise in spending power, and entry of
the multinational are the major factors contributing growth in this region. In
Row region, Brazil is projected to be the fastest growing market. The Brazilian
market is witnessing growth on the back of its richness in biodiversity, and
availability of organic raw materials in abundance. The supply of locally
sourced raw materials also makes organic products more accessible and
affordable for consumers. Moreover, economies such as Iran, Turkey, Saudi
Arabia and Egypt also offer huge market potential.
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At present,
the organic hair care market is highly fragmented. There are many brands
present in the market but very few have significant market share. To maintain
their dominance in this market companies are adopting various strategies. Large
multinationals are following similar pricing strategies and distribution
channels. Multinationals such as L’Oreal (The Body Shop) have adopted the
acquisition strategy to enter the organic space. On the other hand Companies
such as L’Occitane has developed their own organic product lines.
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